Anchorage Square at Fisherman’s Wharf
San Francisco, California
Project Year: 2024
Digital Experience Consulting: Sensory Interactive
Client: BH Properties
Architecture: BCV Architects
Project Summary
Located along the famous Fisherman’s Wharf in San Francisco, Anchorage Square is a mixed-used development containing retail, dining, a hotel, and a public courtyard seating area. With the acquisition of the location, BH Properties approached Sensory Interactive to determine a digital experience strategy that would bring new life to the property alongside the planned exterior renovation.
My Role
With project ownership interested in creating a unique attractor and extending dwell times for the property, I led a small team of designers to develop a concept package for digital interventions that would support this vision. Our team worked with the project architect to identify key locations and create moments that would enrich the property identity and reflect the of stories of Fisherman’s Wharf.