Pikes Peak International Raceway Master Sign Plan
Fountain, Colorado
Project Year: 2025
Master Sign Plan Consultant: Sensory Interactive
Client and Developer: Building Interaction LLC
Legal Consulting: Euclid Law Group
Project Summary
Pikes Peak International Raceway is the site of a former NASCAR racetrack that is being redeveloped into a motorsport and live event entertainment complex, with industrial and commercial spaces to support activity on site. Currently in the early stages of development, Sensory Interactive was consulted to create a Master Sign Plan outlining the totality of signage on site.
My Role
As part of the master planning effort, the project required research and application of the local sign code, as well as coordination with officials from the City of Fountain, Colorado’s DOT, and our land-use attorneys. I was responsible for developing the package, coordinating between these groups and leading a small team of designers to create exhibits for the 112 page Master Sign Plan package.