The Quad Lobby Display
Dallas, Texas
Year Completed: 2024
Digital Display Consultant: Sensory Interactive
Client: Stream Realty Partners
Architect: Omniplan
LED Vendor: SNA Displays
Content Creation: LED.Art (D’strict and CGV)
Project Summary
Recently opened in Uptown Dallas, the Quad is mixed-use development featuring a 12-story office tower within a campus of small retail, dining, and over an acre of activated open space. In order to create a market differentiator as a premier Class-A office space in Dallas, Stream Realty consulted Sensory Interactive’s services for overseeing the design and implementation of the largest indoor digital display in Texas.
My Role
Developed over the course of three years, I held various roles as a designer on the project team, beginning with creating concept imagery and preliminary drawings for the program documents. This led into working with client stakeholders to inform the strategy for building a library of digital content for the display, and the selection of D’strict’s LED.Art as the digital content vendor for the project.