Westcourt (Orlando Magic Entertainment District)
Orlando, Florida
Project Year: 2022
Promotional Platform Consulting: Sensory Interactive
Client: JMA Ventures
Architecture and Renderings: Baker Barrios
Project Summary
In 2022, JMA Ventures began plans for the redevelopment of the property adjacent to the Kia Center, home of the NBA’s Orlando Magic, into a new sports and entertainment district serving downtown Orlando. The project will contain a live music venue, luxury hotel tower, office space, and a variety of retail and dining spaces built around a central courtyard for pre-game rallies.
My Role
As part of Sensory Interactive’s team, I served as the lead designer during the concept and pitching phase of the project. This consisted of collaborating with Machete Group and architecture firm Baker Barrios to strategize the best locations and sizes for the digital display network. With analysis of the site planning, existing traffic patterns, and fan-centered experiences, our team designed a program of digital assets to activate the SED.