Benchmark International Arena Promotional Platform
Tampa, Florida
Year Completed: 2024 (Formerly Amalie Arena)
Promotional Platform Consultant: Sensory Interactive
Client: Vinik Sports Group, Tampa Bay Lightning
Fabrication: AMPThink
LED Vendor: SNA Displays
Photography: Sensory Interactive
Awards: Sign Builder Illustated’s 2025 award for Best LED Installation at an Arena/Stadium.
SNA’s article on the award is located here.
Project Summary
Home of the Tampa Bay Lightning, Benchmark International Arena is one of Tampa’s largest sports and entertainment venues. In 2023 Vinik Sports Group engaged Sensory Interactive to oversee the design and implementation of an upgrade to the arena’s exterior sign presence. This included the development of a new partnership strategy based around the digital network, generating additional value to sell partnership packages at higher rates.
My Role
As part of Sensory Interactive, I served as the primary designer during the concept and design development phases of the project, pitching initial concept boards to VSG leadership, and working with stakeholders to create a wide range of project documents. This process involved creating an updated Master Sign Plan for the arena, and engaging with officials from the City of Tampa to pass an ordinance allowing the display network.